Presentations from SoWine 3 are found at the bottom of this page.
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Building Your Individualized Marketing and Sales PlanA full-day seminar featuring expert speakers from professional organizations throughout the Pacific Northwest and providing the tools and guidance to build a practical, effective sales plan. |
$48Continental breakfast and |
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Printable Speaker Bios | Printable Agenda | |||
 SoWine3 Flyer |
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| 8:30 - 9:00 AM | Registration and Coffee | |||
| 9:00 - 9:15 AM | Welcome and Opening Remarks - Chris Lake | |||
| 9:15 - 10:30 AM | Speaker - How to Write a Compelling Story Marianne Allison, Waggener Edstrom |
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| 10:30 - 10:45 AM | Break | |||
| 10:45 - 12:00 PM | *Concurrent Sessions - Social Media | |||
| Speaker - Building Competence with Social Media - Laura Way, UCC/SBDC Speaker - Advanced Tools for Social Media Networking - Jason Mendell, dotCal; Tari Donohue, Grace Studio; Jeff Lorton, LinkSnap |
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| 12:00 - 1:00 PM | Lunch & Keynote Speaker - Charles Humble, Oregon Wine Board | |||
| 1:00 - 2:15 PM | Speaker - Basiscs of Customer Relations Management Andrew Kamphuis, Vin 65 |
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| 2:15 - 2:30 PM | Sessions, Transition and Break | |||
| 2:30 - 3:30 PM | Speaker - Builing a Realistic Sales Plan Deb Hatcher, A-Z Wineworks/REX HILL |
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| 3:30 - 4:30 PM | Discussion Panel: The Smartest Ways We Market our Wine Deb Hatcher, Moderator; Earl Jones, Abacela Winery; Herb Quady. Quady North and Troon Vineyard; Kim Kinderman, Agate Ridge Vineyard |
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| 4:30 - 5:30 PM | No-Host Wine Social | |||
| For more information call 541.440.SOWI, email sowi@umpqua.edu, or visit www.sowicellars.com | ||||
| Sponsored by: | American Family Insurance, BBG Marketing, CCL Label Wine Group, Hawkins & Company PR, and VESTA |
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| Supported by: | Rogue Valley Winegrowers Association, Southern Oregon Winegrowers Association, Umpqua Valley Winegrowers Association, and the Oregon Wine Board | |||
SoWine 3 Recap and Presentations |
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Good Strategy by Marianne Allison (260MB Movie of PPT presentation) Network 101 by Jason Mendell (3.3MB PDF) Mobile Marketing by Jeff Lorton (23MB PDF) Social Media by Grace Studio (10MB PDF) SOWI Marketing & Sales Conference by Charles Humble (4MB PDF) CRM (Customer Relationship Management) by Andrew Kampuis (8.5MB PDF) Brand and Planning by Deb Hatcher (20MB PDF) Building Competence with Social Media by Laurie Way (40MB PDF)
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